29 April 1875 • Hartford, Conn.
(MS facsimile: Pacific Book, lot 496, UCCL 01228)
Hartford, Apl 29.
Dear Dan:
Yours just rec’d.1 Hang it, man, you don’t want a pamphlet—you want a book—600 pages 8-vo, illustrated. There isn’t a single cent of money in a pamphlet. Not a single cent. But there’s money in a book. Come along & write it.
Ys Ever
Mark.
Explanatory Notes
The cordial tone of Sam’s letter is
just what I expected; but—as you say—he
appears to somewhat misapprehend the situation. Not in regard to the
financial aspect of the bonanza discovery, for that is substantially
all right; but in regard to the compilation and publication of your
proposed work. The plan he proposes, of embracing everything in one
volume—which is practicable enough, and the thing could
be strung together in a month—would probably realize you
in the long run $10,000 or $15,000. But this
is not Mackey’s, Ralston’s, your
own—nor my idea. Without knowing exactly what yours or
theirs may be, let me briefly sketch mine. Write your pamphlet on
the mines. Give all the necessary facts, but try also to make it
sketchy and readable, so as to give you somewhat of a literary
reputation. Half a dozen well-told anecdotes will do this. Try and
get the whole in less than a hundred pamphlet pages. You can get an
edition of such a work published in the East for nearly five cents a
copy. Mackey, Ralston, et als., should stand the cost of
printing—which for 50.000 would be, say,
$2.500. Thus far you have nothing. But contract with them
to take say 10,000 copies at full price—which will
realize you $2,500. This is your first profit. If they
will take double or treble that number—and the different
big companies should do even more than that—your gain
will be correspondingly larger. The balance of the edition you will
place in the hands of the American News Co., we will say. They will
gobble 12½ cents for their trouble the first pop. The
retail newsdealers to whom they distribute them will want six or
eight cents more—so that you cannot reckon on upwards of
5 cents per copy as your profit. This looks small but on
40,000—which I am confident they would sell—it
amounts to $2,000. Thus, with the send off Mackey and the
rest should give you, you will have $4,500 at least, and
the work might have a sale which would double that sum. This is a
quicker, easier, and surer thing than Sam proposes. Meantime you have got your
hand in the publishing line and your name before the public. Then go
at your book of sketches, as Sam advises. Amplify your pamphlet
matter and sandwich it in your big book. Put this into the hands of
the publisher at his own risk—not asking Mackey or any
one else to pay for its publication, and not stipulating that any
one takes a single copy.
Source text(s):
Previous publication:
L6, 472.
Provenance:The MS, laid in a copy of Wright’s Big
Bonanza (American Publishing Company, 1876), was offered for sale in 1996
as part of the collection of Roger K. Larson.