morning express $10 per annum.office of the express printing company
evening
express $8 per annum.no. 14 east swan
street.
weekly express $1.50 per annum.
buffalo, Sept 27 186 9.
Friend Bliss—
Arnold called on me two days ago, & introduced his two Buffalo cannvassers. I don’t know anything about him. He said he was going to rush things right along. I told him we were going to publish a supplement of notices of the book next Saturday,1 & he a (a page or more) & he asked that the type be kept standing till Saturday afternoon, when he would arrive & see if he could make a trade for 5 or 10,000 copies for distribution. I [ told ]I gave him to understand that we would furnish them at cost, or even less. He said nothing about advertising in the Buffalo papers.
I like newspapering very well, as far as I have got—but I leave adjourn, [a ]week hence, to commence preparing my lecture, & shall not be here again till the middle of February. After a few days, now, you I shall be in Elmira till Nov. 1. Recollect.2
Yes, our paper is a good one to advertise in, & so is the “Commercial-Advertiser” & the “Courier.” (Latter is Democratic.) Democratic, but good boys.)3
None of us have noticed the book yet—shall, this week, maybe.4 Regards to Mrs. B. & the longest half of Frank.
Yrs
Clemens.
I think the book is making more stir than other people’s books, & I guess you are pushing it to for all it is worth.
[letter docketed:]
these books were all ordered to be delivered, & I wrote to each party informing them of the fact5
Bliss
Sep 30th/69
Explanatory Notes | Textual Commentary
“The Innocents Abroad.”
MARK TWAIN’S new book, bearing the
above title, has just been issued by the American Publishing
Company. GEORGE H. ARNOLD, 32 Reynold’s Arcade,
Rochester, is the General Agent for this section of the State. He
has appointed Messrs. George B. Briggs and George M. Hewitt to act
as canvassers for Buffalo. Persons desiring the book can leave their
addresses in the counting-room of this office, and the canvassers
will call upon them. The Courier and the Commercial
Advertiser did not carry any advertising for the book.
NEW BOOKS. If any book of late years has so generally
interested the press of the country and received so extensive and
favorable an introduction to the public as has Mark
Twain’s “Innocents Abroad,” since
its appearance, we fail to remember the instance. We gave to our
readers last week, in a supplementary sheet, some specimens of the
notices we have found in our exchanges. Numerous as were the
excerpts there collected, they represent but a fraction of what have
fallen under our observation, and the notable fact is, that, instead
of the mere mention so commonly accorded to a new book, almost every
journal has given it an unusually elaborate review, written, not in
a simple spirit of courtesy, but evidently with an inspiration of
interest excited by reading the work. The truth is, we believe, that
no one of an ordinary disposition of mind can dip into the volume
without being snared by a curious fascination. It is so different
from any narrative of travel that ever was written before. The mere
tickle of an ever pervading humor is not all that makes it
delightful, but that humor is like an atmosphere, in which the old
world scenes that so many tourists and travelers have led us into,
take on a new and altogether novel appearance, so that we follow our
droll excursionist from place to place as eagerly as though we had
never been carried to them by any narrative before. It would be a
great mistake to suppose that the book is just a big package of Mark
Twain’s jokes, to be read with laughter, and for the sake
of laughter. It is the panorama of Europe and the Holy Land as they
were seen by one who went abroad with no illusions; who carried
about with him a shrewd pair of American eyes, and used them to get
his own impressions of things, as they actually presented
themselves, not as he has been taught to expect them; who bore with
him, moreover, as acute an appreciation of sham and humbug as his
sense of the humorous and ludicrous was keen. What he saw he tells,
and we believe there is more true description in his book than in
any other of the kind that we have read. What is to be told soberly
he tells soberly, and with all the admiration or reverence that is
due to the subject. But he does like to wash off false colors, to
scrape away putty and varnish, to stick a pin into venerable moss
grown shams—and it is a perpetual delight to his reader
to see him do it in his droll, dry way. We have yet to find the
person who could open the book and willingly lay it down again; for,
certainly, it is not often that more or livelier entertainment can
be had in the same compass. The work has been published by the
American Publishing Company, at Hartford, and is sold by agents who
canvass for subscriptions. Also on 16 October, the Buffalo Commercial
Advertiser (3) printed its review: “Mark Twain’s” New Book.—We have received
from the American Publishing Company, of Hartford, a copy of
“Mark Twain’s” (Samuel L. Clemens) new book entitled “The Innocents Abroad, or
the new Pilgrims’ Progress;” being some
account of the steamship Quaker
City’s pleasure excursion to Europe and the Holy
Land; with descriptions of countries, nations, incidents and
adventures, as they appeared to the author. It makes a volume of
over 650 pages, 8vo, with 234 illustrations, and is handsomely
gotten up, so far as mechanical execution is concerned. The text is marked throughout with the
author’s irresistable humor, which, blended with a
conscientious narrative of facts, makes the volume peculiarly
attractive. Unlike most attempts to be funny, (and especially at
such length) Mr. Clemens’s book
is a success. In ninety-nine cases in a hundred, a fat octavo joke
is sure to pall the taste of an average reader. It is much like
living for a week or two on sweetmeats. In his “Innocents
Abroad,” Mr. Clemens seems most
successfully to have blended facts with fancy, humor with
instruction; and to have produced a pleasant, piquant and really
enjoyable book. We learn that it will be sold exclusively by
agents, like all the publications of the American Publishing
Company, and that agents are now canvassing this city and county for
subscriptions. Our readers will be called upon by them in due time,
and we can assure them that the book is worthy of their favor. David Gray published a long and laudatory review in the Buffalo Courier, but not until 19 March 1870; the reason
for the delay is not known (Gray).
Source text(s):
Previous publication:
L3, 362–364; MTLP, 28–29.
Provenance:see Mendoza Collection, p. 587.
Emendations and textual notes:
told • [‘d’ partly formed]
a • a a [corrected miswriting]